elucidate the steps in planning a research project

Will you be able to gain access to the data you need (e.g.

How much time do you have to collect data and write up the research?.

If your research involves people or animals, you also need to consider research ethics. Practical and ethical considerations when designing researchĪs well as scientific considerations, you need to think practically when designing your research. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions. It’s also possible to use a mixed-methods design that integrates aspects of both approaches. You can use this type of research to measure learning outcomes like grades and test scores. Quantitative research exampleIf you want to test the effectiveness of an online teaching method, a quantitative approach is most suitable. Quantitative research designs tend to be more fixed and deductive, with variables and hypotheses clearly defined in advance of data collection. You can use this type of research to explore exactly what teachers and students struggle with in remote classes. Qualitative research exampleIf you want to generate new ideas for online teaching strategies, a qualitative approach would make the most sense. Qualitative research designs tend to be more flexible and inductive, allowing you to adjust your approach based on what you find throughout the research process.

Test the effectiveness of a new treatment, program or product.

Test hypotheses about relationships between variables.

Measure variables and describe frequencies, averages, and correlations.

Explore under-researched problems and generate new ideas.

Gain in-depth knowledge of a specific context or culture.

Understand subjective experiences, beliefs, and concepts.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach. Your research design choices should be driven by your aims and priorities-start by thinking carefully about what you want to achieve. There are many different ways you could go about answering this question.

Research question exampleHow can teachers adapt their lessons for effective remote learning? non-probability samplingīefore you can start designing your research, you should already have a clear idea of the research question you want to investigate. Typically, a participant in a ZMET-based study will collect images from a wide array of pictures that have no verbal content in order to express the associated feelings and thoughts they have with regard to a product type. The instrument is known as the Zaltman Metaphoric Elicitation Technique (ZMET) and uses metaphoric images to access the associations that consumers have with certain product types. An interview technique similar to that used in Rorschach testing has been developed for market research by Gerald Zaltman of Olson Zaltman Associates.(Needless to say, Dichter was a proponent of qualitative research.) He differentiated between qualitative research and quantitative research, referring to the former as head shrinking and the latter as nose counting. The technique of in-depth interviewing was developed by Ernest Dichter.In-depth interviewing consists of probing ever deeper into the customer experience. Laddering is a technique that has been widely used in creative problem-solving methods and workshops. The technique is iterative so that each subsequent question is generated according to the response to the previous question. Laddering questions continue to probe deeper into the perspectives and opinions of respondents.

Elucidate the steps in planning a research project